Leveraging the power of product launch formula

Hey there,

got something for you inspired by a course I bought today, that leverages the power behind the principles taught in Jeff Walker’s product launch formula:

Basically, this course is all about leveraging the power of launches.

(at first I was almost ready to hit the refund button as I thought “oh, no, not another course that tells me to create a nice bonus package, dominate page 1 of Google for the word “[product name] bonus” or “[product name] review”).

Turns out, the course is actually all about leveraging the buzz around big launches in a totally different way:

basically, what you’re doing is create your own low-cost, stripped down version of the big ticket item and then ride the wave.

Which, when you think about it, is pure genius:

the majority of people who go for your totally stripped down version will not want to/be able to afford the big ticket item in the first place.

But: if you’re doing a GREAT job and you’re actually getting them results, they may just end up making enough money and get hooked enough on the idea of buying the big-ticket item at some point down the line, that they’ll, well, buy the big ticket item down the line.

Take product launch formula as an example: it’s a $1997 program, worth every penny in my opinion, but, only for those who want to do some serious launches (we’re talking BIG launches). For anything else, product launch formula is just too massive. Well, at least that’s my opinion.

So, this would be an ideal scenario of having a stripped down version: see a few of the principles taught in Jeff Walker’s product launch formula in action, make a few bucks, get excited, get the full-blown version of PLF.

And of course, because you did such a sterling job with the stripped down version, they might just about see you as an authority on the topic and buy through your affiliate link.

End-result: 3 happy parties: your customers because they got to sample the big idea, the seller of the big ticket item because someone bought their product and of course you because you make a little bit of money with the small, stripped down version and possibly a whole lotta more when someone buys through your affiliate link.

So,

I really did get myself “fired” by Jeff Walker … … as an affiliate for product launch formula

See, I used to promote Jeff’s Product Launch Formula because I truly believe it to be a great product (and yes, I do own all versions up to the current one).

But then, I did the unthinkable:

in the 3-6 months in between Jeff’s “re-releases”, I did exactly what the course I mentioned above suggests, and I promoted another product which is basically a very stripped down version of PLF.

I mean really stripped down. (check out the “threat” at the top right of the sidebar)

It’s ok for launching something on a really small scale, but not really suitable for the big launches PLF was made for.

The aim of this promotion was to

• make some extra cash whilst PLF is “in the vault”, but also — and more importantly –
• build a list of people who are just getting into the product launch game — and who then at some point down the road are ready, willing and able to get a copy of the full-blown product launch formula.

But, obviously Jeff feels threatened and he doesn’t see this the same way I do:  the whole thing didn’t go down well with Jeff & his brother Jon at all, so …

I got Jeff-slapped and kicked out of the product launch formula affiliate program

(well, I’m assuming that’s what’s going on, as my affiliate account doesn’t exist anymore, I’m no longer getting the launch emails from the current launch and Jon Walker no longer responds to my emails)

So, you could of course argue that it’s naughty to promote someone else’s product when you’re using the good name of Jeff and his Product launch formula.

Or, you could argue that those who are going for the $20 version in all likelihood would never have bought the full-blown $1997 product launch formula course anyway.

But, that those who right now aren’t ready for the “big” package, well, maybe, just maybe, they are getting value out of the stripped down version, make some money with their first “small” launch, get hooked and eventually end up buying the “big” course after all.

Anyway, the purpose of this post is not to question the Walker brother’s decision to terminate my affiliate account, but more to stimulate a discussion around the topic of “competing whilst complementing”, or “building a list that eventually helps everybody”.

So, let me know what you think: fish or meat? One god or multiple godesses? What’s your view, your experience? I’m not after right or wrong, more after: how can you turn this into something where everybody benefits (starting with the potential end-customer)

Veit

PS: the course I bought that teaches this material is here: click here to check it out at the Warrior-Forum(and btw, the value of that course is not in the idea (although it’s pretty good;-), but really it’s in the implementation. They show you exactly how to quickly build those stripped down versions of  non-competing products and how to ride the wave of the big ticket launches, like e.g. the current product launch formula relaunch.