If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity
If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity
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 List Price: $24.95 Sale Price: $16.47 Availability: Usually ships in 24 hours Eligible For Free Shipping 
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Product Description
Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.
- The steps to quickly understanding the viability of your market
- Where to go to gather the information needed to hit the market requirements
- How to follow through with the right product launched in the right way
- Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use.
- This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
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The Price Advantage (Wiley Finance)
The Price Advantage (Wiley Finance)
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 List Price: $80.00 Sale Price: $50.40 Availability: Usually ships in 24 hours Eligible For Free Shipping
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Product Description
A comprehensive look at creating pricing strategies that work in both good economic times and bad
Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.
Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.
- Explores the fundamental role of pricing infrastructure in achieving the price advantage
- Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing
- Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps
Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.
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Launch It!: How to Turn Good Ideas Into Great Products That Sell
Launch It!: How to Turn Good Ideas Into Great Products That Sell
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 List Price: $12.95 Sale Price: $5.18 Availability: Usually ships in 24 hours Eligible For Free Shipping
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Product Description
The easy–to–read bible for developing, financing, marketing, and selling consumer products––from gadgets to kitsch, from high–touch to high–end––for America's rising entrepreneurial nation.
Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup–to–nuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to write that book themselves. Unlike any other book, Launch It! provides the reader with the step–by–step game plan that anyone can follow to evaluate their idea, raise capital, save time, stay on top of emerging and important trends, and make money.
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Management of New Product Launches and Other Marketing Projects
Management of New Product Launches and Other Marketing Projects
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List Price: $14.99 Sale Price: $13.49 Availability: Usually ships in 24 hours Eligible For Free Shipping
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Product Description
About the Book A big percentage of marketing and sales work can and should be done as projects. These are jobs where a specific product, system or other deliverable must be produced by a specific date within a specific budget. One of the most challenging of these is a project to launch a new product - the focus of this book. Here are some of the things that must be ready on the launch date:the product itself including packaging, documentation and demonstration packages product support, including trained people and tools for customer support, broad-based promotion such as print ads, articles and white papers, website use, publicity releases and trade shows focused promotion efforts such as telemarketing, direct mail and seminars fully-trained salespeople to meet sales goals, guided by a sales management process a sales support organization ready to handle lead management pricing schedules along with contract terms and conditions marketing intermediaries, such as distributors and resellers, along with a group ready to train and support them, and a company-wide understanding of how customers benefit from the new product and how employees can play a role in the success if the launch. It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with perhaps the most clearly articulated project management methodology that can be found anywhere. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdown structures. Further, there is a set of Launch Readiness Checklists and instructions on using them to control product launch projects.
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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century
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List Price: $30.99 Sale Price: $20.45 Availability: Usually ships in 24 hours Eligible For Free Shipping
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Product Description
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
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Free .000 Keyword Research Software To Turbo-Charge Your Product Launches Using Product Launch Formula
Wanna take the effectiveness of product launch formula to a whole new level?
You’ll love this!
As you know, one of the KEY ingredients of doing a successful product launch is having a list. Here, I’ll show you HOW to build one fast!
As Jeff Walker shows you in Module 2 of Product Launch Formula, an integral part of each successive product launch plan is to build your list.
And you can start this process with a list as small as 30-60 active readers of your emails, i.e. if you’ve got 30-60 people who actually open your emails, you’re good to go.
Now, one of the biggest problems most beginners have when they start marketing on the Internet is that they have no list.
Which is for example exactly the reason why my product launch formula bonus always includes free traffic to the websites of your choice — the idea being that you convert that traffic into subscribers of your list, so you can then funnel them into your product launch.
Btw, have a look somewhere up to the top right, right here on my product launch blog, I’m doing a product launch formula case-study where I start right from the beginning, building a simple site that attracts visitors, then funnel them into my list and finally do a full-blown product launch. Sign up there and you can look over my shoulder in a bunch of product launch videos as I execute this plan from start to finish.
Anyway, one of the key components of that case-study (and this applies to all your marketing as well) is that — obviously — …
… you want to get free traffic fast.
And trying to compete with the big boys for keywords such as “weight loss” just isn’t going to happen, well, not this year anyway.
So, you need to figure out what keywords people are looking for, for which there is little competition, so your site and pages rank at the top of Google very quickly.
Now, you can do it the old-fashioned way,
and use Google’s Keyword Tool to figure out what terms have enough traffic and Yahoo Site Explorer to check how competitive they are.
Or, you can take the lazy route and …
… use an internet marketing tool for this … and why not use a fantastic new FREE keyword research tool?
Some people (including myself) use Market Samurai because it is (IMO) pretty much the most complete internet marketing tool when it comes to keyword research, competition analysis and automated monetization of what you’ve found. (incidentally, they give you a free trial, well worth checking out, BUT: only download this when you’re ready to actually do some serious keyword research).
But, if
- all you want to do is figure out what the competition is and don’t fancy going back to Yahoo Site explorer for each keyword (times each of the top 10 sites in Google) AND
- you don’t mind that it is limited to Google (let’s be honest here: the vast majority of traffic comes from Google anyway, so getting those numbers will give you a pretty decent forecast of what to expect in “the real world” when building a list and then using Jeff Walker’s product launch formula to launch your next product or site)
then, I highly recommend you check out Ryan Deiss’ free new (not many things are better than FREE internet marketing tools;-) so-called Cherry Picker seo-tools:
Ryan Deiss Cherry Picker -- One of the best free internet marketing tools
This little piece of internet marketing software nothing super-fancy, all it does is take any keyword you type in, and then in real-time find out what the competition (in terms of backlinks etc) is in the top 10, 20 or 50 of Google.
In other words: if you just want a quick overview over the competition so you can figure out quickly which keywords to go after, this keyword research tool will give you exactly the information you need very quickly, nothing more, nothing less.
The nice thing about this is that — unlike Market Samurai where you have to set up a new tab for each keyword and then press a bunch of buttons,here you just type in the keyword at the top, and you’re off.
Now, one “limitation” is that it only gives you results for Google.
Let me put it this way: my search-engine optimization is pretty good and here’s the odd thing: although I don’t do things specifically for Google, when I do what is considered “good” search engine optimization, then I tend to rank really well on Google, but not on Yahoo or Bing…
So, how does this help super-charge Jeff Walker’s Product Launch Formula?
The Cherry Picker is plenty good enough for a quick analysis if a certain keyword is a good candidate for you to drive traffic to your squeeze page, so you can build your list and then use all the might of product launch formula to provide maximum value to that list (… and, ok, make a bunch of money in the process;-)
Anyway, check it out here, and if you’re interested why all the big gurus and myself included favor search-engine optimized traffic over paid traffic, check out Ryan’s report which shows you some pretty shocking statistics. Pay particular attention to what he shows you on page 6!
(let me give you a hint: the volume of organic traffic, i.e. the traffic you get from doing good search engine optimization is about 10 times the volume you’re getting for your PPC campaigns! Ryan shows you WHY! And obviously, the cherry picker search engine marketing tools help you figure out where all that traffic is and where you can still get at it)
Enjoy
Veit
PS: search engine optimization and the use of seo software and keyword tools is one way of getting the necessary traffic for anything you want to do with product launch formula. But, there are also other awesome internet marketing tools for getting lots of targeted traffic to your offer. If so far you’ve shunned social media because it’s made you friends, but no cash, you may want to check out Don Crowther’s free product launch video where he shows you exactly how to make friends AND money with social media. Well worth a look. It’s free too;-)
Jeff Walker’s Product Launch Formula And Social Media!
Only a few days out and already Jeff Walker’s product launch formula is in full swing.
So, here’s an absolutely fantastic case-study that shows you many of the elements inside product launch formula in action — what you’ve got is what I believe are the 2 top performing internet marketing tools in full action, just click below to check it out:
(the first tool is obviously product launch formula, the second one social media. And further down below you’ll discover WHY these two work so well together!)
What this is is a product launch by Don Crowther — obviously using Jeff Walker’s product launch formula!
Now, if you don’t know Don, he’s the brains behind Stomper SMARTS, a hugely successful social media product.
And obviously, he’s updated it and is now launching it on his own using Jeff Walker’s product launch formula.
Just as an aside, when he launched StomperSMARTS, Don Crowther was part of the StomperNet faculty, in other words, they “owned” him. So back then it was all about the product (and it was an internal launch as well — incidentally, a classic progression when you do a product launch with Product Launch Formula. First do the internal launch, then build up.)
Anyway, I digress.
The big point is this:
Don is now a free agent, and he’s taking the momentum of that first ‘internal’ launch and he’s now doing a big Joint-venture partner driven product launch.
So, if you’re interested in doing a launch, check out
http://www.plf3.org/moneywithsocialmedia
now, and make sure to watch the social-media profit videos in sequence.
You’ll see these key product launch formula components in action: (and how that makes these 2 techniques some of the best internet marketing tools on the planet!)
You will see how Don builds up the value of the free offer (the first video alone is potentially worth millions to your business, all you need to do is take action on the free information provided there).
But the most important thing I want you to do is this: see how Don speaks to a very specific target audience, solves a very specific problem and effectively divides those interested into 2 groups:
- those who are absolutely convinced this is the best thing since sliced bread and of course
- those who think there’s no way social media is ever going to work for them or their business.
So, to learn how
Jeff Walker’s product launch formula and social media work hand-in-hand to deliver lots of paying clients to your website
look at
- the content as well
- as how it is being delivered …
and you’ll have great insights into how 2 of the most powerful internet marketing tools work (product launch formula and social media!: if you’ve read my previous posts, you’ll obviously understand how product launch formula heavily leverages the power of social proof, which is exactly where social media comes in!)
So, check out this great case-study
http://www.plf3.org/moneywithsocialmedia
and let me know what you think!
Veit
Product Launch Formula — Reopen For 12h?
Product Launch Formula launched last week, but — as usual — Jeff Walker will re-open the cart for a few hours, typically about a week after closing down the launch.
The reason is quite simple, there will always be a few credit-cards declined, last-minute changes in plan and as a result, a few spots on the Product launch formula 3 open up again.
And normally what Jeff does, is open the cart for about 12h.
So, in case you didn’t get in, simply click on the image below, you’ll be taken to a page where you can sign up for the waiting list. And then, come Wednesday, be on the lookout for an email from Jeff.
The program has only started, there’s plenty of interaction going on (as you can see from the number of comments underneath this video where Jeff explains the “tracks” concept (I’ll only tell you this: if you’ve ever suffered from feeling you “have to please everyone” and market to “everyone” (dear small business owner, solo-preneur, stay-at-home-mom, small-to-medium-size business owner and person who is thinking about leaving their corporate job…;-), then this will finally put your mind at ease.
Anyway, click on the image, sign up to the waiting list and then this Wednesday, make sure you hop on early in order to be guaranteed a spot. Alternatively, just click here to sign up to the product launch formula waiting list
(btw, just ignore the “sorry, product launch formula 3 is full” note, just make sure to be on that waiting list!)
Product Launch Formula — A sneak peek inside
A quick sneak peek into the new Product Launch Formula Member’s area. Very cool stuff indeed!
Get it now whilst the workshop seats are still available: http://www.productlaunchformula.com/?18357
Enjoy
Veit
PS: Jeff offers a 30 day guarantee and I know he’ll honor it!
If you invest in PLF 3.0 today and you are not happy for any reason within the first 30 days simply ask for your money back and he’ll give it to you.
(but isn’t that the whole purpose of my bonus, to get you up-and-running and making money in the first 30 days?;-)
That means you get to prove to yourself for a full 30 days that Product Launch Formula 3.0 is right for you and your business.
If it isn’t… just let Jeff Walker know that you aren’t happy during your first 30 days and he’ll gladly refund your money.
It’s a simple as that.
So if you’d like to test-drive PLF 3.0 for a full 30 days…
Give it a test-drive here:
http://www.productlaunchformula.com/?18357
Product Launch Formula 3 Bonus Update Video
How Does This Product Launch Formula 3 Bonus Stack Up?
There are tons of Product Launch Formula 3 bonuses to choose from, so to help you make up your mind which one is most useful (not just biggest, baddest and boldest) and helps you most grow your business over time, here a quick overview over my true entrepreneur’s “Done For You” product launch formula 3 bonus, which consists of the following 4 bonuses:
First, my staff build for you a steady, targeted stream of quality traffic to your site (all done for you) — to your specification!
Next, you or one of your staff get to take part in a one-day workshop where we go step-by-step through the process of building you high-value lead-generation product you can use on your site to build your list fast. At the end of the workshop, “It’s Done”
Next, you get to look over my shoulder as we go through product launch formula 3 with Jeff Walker and see me implement each and every aspect of product launch formula, so you experience almost first hand how all these elements work in practice.
Finally, just in case you’re struggling with overwhelm, procrastination or lack of focus and really want to build a six-figure business fast, you get a complimentary copy of my high ticket coaching program (the one where you witness the re-launch in the previous step) — this is a LIVE coaching program, with one-on-one coaching, mentoring and mastermind groups that is guaranteed to give you massive breakthroughs and get you building your business fast.
Before Deciding Which Product Launch Formula 3 Bonus To Get, What Do I Do?
Like I said in the video, go and check out the other product launch formula 3 bonuses, decide which one lets you build your business fast and in a sustainable way using the product launch formula 3 model show in the image below.
click here to check out the complete description of my product launch formula 3 bonus which includes all the technical details, etc.
click here to check out Jeff Johnson’s product launch formula 3 bonus
click here to sign up for Jeff Walker’s Product Launch Formula 3 Early Bird List
on launch day, go through my official product launch formula 3 bonus link to claim your bonus (do NOT forget to clear your cookies before ordering and send me your receipt so I can verify your investment before we get started on driving traffic to your offer)
Finally, I’d really appreciate it if you could spread the word (Twitter, facebook, social bookmarking, or just plain telling your Internet Marketing buddies who might benefit from my product launch formula 3 bonus)
thanks
Veit
Product Launch Formula 3 Model For Business Growth: Each Product Launch builds upon the previous product launch
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